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How to Plan a Unique, Sustainable Water Park
Release time:
2024-01-23
As a hot project of tourism consumption, water park will be the hottest investment project in tourism for a long time in the future. So, how to plan a more grounded and sustainable water park?

First of all, reasonable scale control is the basis for the long-term operation of the water park.
The construction scale of the water park directly determines the amount of investment, but also determines the size of the future operating pressure.
Generally speaking, the water park belongs to the local market entertainment consumption resources, does not belong to the unique tourism landscape resources, the source market basically relies on the local tourists, it is difficult to upgrade to the level of tourism destination, the source market is basically concentrated in the surrounding three hours within the driving circle, the main source of tourists is mainly young people and young families. In addition, the seasonal factor is also an important factor to be considered in the water park business, in general, the water park business time is roughly from late April to mid-October each year.
When determining the size of the water park, we should first estimate the potential source market size capacity, calculate the average daily passenger flow according to the size of the source market, and calculate a reasonable scale according to the reasonable carrying capacity of the water park. At the same time, we should also take into account the holiday factors of the operating period and design a reasonable tourist buffer area to increase the tourist reception capacity during the peak period and achieve a reasonable scale.
Secondly, equipment selection should be reasonable investment and highlight the project.
Amusement equipment is the core of the water park, visitors to play what is the focus of the water park planning. In the process of contacting many water park investors, what we hear most is the latest project requested by customers, highlighting the differentiated competition with other water parks. However, "new" is only a relative concept. While the equipment is running, it also means a surge in investment and a substantial increase in operating costs.
Therefore, when we select the water park equipment, we should not only consider the conventional amusement projects, but also need to highlight the project, in order to control the investment cost, but also reduce the operating cost of the equipment.
Again, we must not ignore the theme of the water park packaging and cultural tone.
As we all know, the investment payback period of a well-run water park is less than two years. Putting aside the factors of closing the park, in general, all the investment in the water park can be recovered around October, which has also attracted a large number of investors to flock to it, and inevitably produced highly similar water park projects.
Finally, the excellent management team and marketing team is an important guarantee for the sustainable profitability of the water park.
When tourists play in the water park, they are basically in a state of disorder. Because of the large number of tourists during holidays, this phenomenon is relatively normal, but if it occurs on weekdays, it will greatly increase the energy consumption and operating costs of the equipment. At this time, an excellent management team is needed to control it.
In addition, the excellent marketing team will design carnivals and festival parties with obvious themes according to festival factors and amusement projects, which will ignite tourists' consumption enthusiasm, create one business peak after another for the park, and let tourists experience water carnivals with different themes.