Summer is the golden season of the water park, the key period to attract a large number of tourists. In order to enhance the visibility of the water park, traffic and revenue, a well-planned marketing program is essential.

1. target audience analysis

Local residents: They are the main customer group of water parks, looking for a good place to cool off in summer.
2. Surrounding tourist groups: short-term tourists, vacationers, looking for a good place for leisure and entertainment.
3. Family customers: families with children seek places for parent-child entertainment.

2. competition analysis

Understand the competitive situation of the same industry, grasp the advantages and disadvantages of competitors, and provide a basis for formulating more targeted marketing strategies.

3. marketing strategy

1. Online Marketing:

(1) Social media promotion: use social platforms such as WeChat, Weibo and Douyin to publish activity information, preferential information and video content of the water park to attract fans' attention and forwarding.

(2) Cooperation and promotion: cooperate with local well-known self-media and net red, invite them to experience and share the fun of the water park, and expand their influence.

(3) Online activities: hold online lottery, coupon distribution and other activities to attract online users to participate and improve the popularity of the water park.

2. Offline marketing:

(1) Outdoor advertising: set up billboards on major roads, highways, bus stops and other places to attract the attention of passing vehicles and pedestrians.

(2) Distribute leaflets: Distribute leaflets in business circles, communities, schools and other places to introduce the facilities and activities of the water park.

(3) Cooperation and promotion: cooperation with surrounding hotels, travel agencies, scenic spots, etc., to jointly promote and realize resource sharing.

4. activity planning and execution

1. Park opening activities: hold a grand opening ceremony, invite the media, partners and tourists to participate, enhance visibility.
2. Theme activities: according to festivals, seasons and other theme activities, such as summer carnival, water carnival, etc., to attract tourists to participate.
3. Parent-child activities: for family guests, hold parent-child water games, parent-child swimming pool parties and other activities to enhance parent-child interaction.
4. Preferential activities: launch early bird tickets, group purchase discounts, member discounts, etc. to attract more tourists to the park.
5. Interactive experience: set up the water park experience area, so that tourists can experience the facilities and fun of the park in advance, and improve the expectation of tourists.
Word-of-mouth marketing: Encourage visitors to share their play experience on social media, and set up a "Best Share" award to encourage visitors to actively participate.
7. Follow-up and adjustment: during the implementation of the activity, pay close attention to the feedback of tourists and market trends, and adjust the strategy and activity plan in time.

5. channel expansion and partnership building

1. Cooperate with local travel agencies and hotels to jointly promote tourism products and attract more tourists.
2. Establish cooperative relations with surrounding scenic spots and amusement parks to realize resource sharing and mutual delivery of tourists.
3. Cooperate with the transportation department to optimize the transportation route to facilitate tourists.
4. Cooperate with e-commerce platform to carry out online ticketing and booking services to improve service convenience.
5. Establish a VIP membership system to provide exclusive benefits and benefits for members and improve customer stickiness.

Finally, through online and offline marketing promotion and event planning, as well as channel expansion and the establishment of partnerships, we are confident that we will attract more tourists to the water park in summer. In the future, we will continue to pay attention to market dynamics and tourist needs, and continue to optimize marketing strategies and activity plans to provide tourists with better experience and services.